CES 2023 - Over 100,000 attendees expected
The Consumers Electronic Show (CES) is the most influential tech event in the world, the proving ground for breakthrough technologies and global innovators. This year over 100,000 attendees are expected raising the anticipation for what the likes of Stellantis, BMW, Amazon, Samsung & Sony to name just a few, might show off.
In Las Vegas, visitors will find an emphasis on electric vehicles in particular and electrification overall. BMW and Stellantis will unveil EV concepts that underpin their production plans set in the not-too-distant future. BMW will showcase its Neue Klasse next-generation platform, which it expects to build vehicles upon starting in 2025.
Stellantis will highlight its Ram EV Pickup, scheduled to launch in 2024.
Both BMW CEO Oliver Zipse and Stellantis CEO Carlos Tavares are set to deliver keynote remarks.
Although technology displayed at CES often can feel like it borders on science fiction, the focus on cars that might soon resonate with consumers makes some sense, said Gary Shapiro, president of the Consumer Technology Association, which owns and operates CES.
“The price of oil has been a mess for a year now, and people are looking at electric vehicles as a more reasonable purchase against the backdrop of inflation”.
The CES show floor officially opens on Thursday 5th January and runs until Sunday 8th January, but plenty of announcements will come via news conferences hosted by major attendees on Wednesday 4th January.
The likes of LG, Sony, and Samsung will be live streaming their events on their YouTube channels.
CES is also always stacked with computer manufacturers like Intel, Nvidia, and AMD, which will be worth watching given ongoing struggles with chip supplies and carmakers like BMW and Mercedes. Techfueld Co-Founder & Director Chris Everitt will be in attendance, are you making the trip?
