Following the CES in Las Vegas last week Automotive technology company Harman sees new cabin features such as monitoring a drivers vital signs or upgrading audio experiences as an essential marketing strategy automakers can use to attract buyers.
The tech, part of Harman’s growing automotive product portfolio, aims to enable car brands to create in-vehicle experiences that meet the unique demands of their specific customers.
“The in-cabin experience becomes the differentiator,” Armin Prommersberger, senior vice president of product management at Harman Automotive, told automotive news.
That entails every digital facet of a vehicle, including the displays, user interfaces, features such as cabin climate controls and the overall connectivity of the vehicle, Prommersberger said.
One Harman innovation unveiled at the CES last week uses neuroscience, artificial intelligence and machine learning to expand the capabilities of the company’s Ready Care solution, which is centered on the well-being of the driver and passengers.
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