Japan Mobility Show pitched as ‘Davos of Mobility' in Tokyo
The rebranded Tokyo Motor Show wants to become the “Davos of Mobility.”
Imagine a who’s who meetup of business leaders from the traditional automotive industry and whiz kids from innovative startups in artificial intelligence, software and renewable energy.
But instead of gathering at a snowy Swiss ski resort, they do it on the Tokyo waterfront.
That is the image floated by organizers of this autumn’s Japan Mobility Show. “We would like to make this show a Davos meeting of mobility,” said Nissan Motor Corporation CEO Makoto Uchida, speaking in his role as a vice chairman of the show’s organizer, the Japan Automobile Manufacturers Association. “We are going to showcase the state-of-the-art technology of Japan.”
The association has hosted the Tokyo Motor Show since its inception in 1954. But from this year, it is rebranding the expo as the Japan Mobility Show to cast a wider net and generate buzz.
The Japan Mobility Show aims to include everything from motorcycles to startups and an array of new participants under an “all-industry” banner.
There will also be a showcase called Tokyo Future Tour, promising visitors a peek at what future life will be like for people in Japan’s biggest city, with a view beyond cars.
Organizers hope the reboot rekindles international interest in Asia’s erstwhile premier auto expo and in Japan as a technology leader. The Tokyo car conclave used to hum with global debuts. But at the last gathering in 2019, only four international brands bothered to show.
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Source: https://www.autonews.com/tokyo-auto-show/japan-mobility-show-pitched-davos-mobility